Genesis + Golf
Since 2017, I’ve managed the social content covering the Genesis Open and Genesis Invitational in a quick and newsroom approach. To keep up with the real-time aspect of social media: content videos, stories, reels, recaps, sizzles, carousels, snackables, postings are created within 6-24 hours immediately after asset-capture.
Each tournament consist of 15-20 social postings with 30-40 instagram stories that are spread out during each tournament. I’m responsible for conceptualizing the content, cadence plan and production plan while managing a team of content creators, photographers, retouchers, and editors. In addition to each tournament’s social deliverables, I’m also responsible for capturing all the photo assets to use across channels and for other Genesis social handles.
Pairings: The Series
Golf has changed. A lot. But you wouldn’t exactly know it by the way it’s advertised. With our Make the Game Your Own campaign, we’re out to show how up-and-comers are changing the sport to make it more fun and more inclusive. As part of that, we created Pairings, a series of YouTube episodes that takes two opposites and brings them together for one tee time.
EPISODE ONE: THE CHALLENGERS
In this episode, TikTok trick shot artist Snappy Gilmore goes swing-for-swing with PGA pro Max Homa.
Pairings: EP 1 | ASSET SHOOT | BTS
