work experience
: March 2019–Current : Innocean : Associate Creative Director, Social :
: November 2016–March 2019 : Innocean : Senior Social/Experiential Art Director :
: Since leading social media for Genesis, we increased Genesis collective social followers by 250% and overall engagement by 335% in six months. I helped create over 1000+ pieces of content that was snackable yet interactive and immersive. I was responsible for overseeing photographers, lifestyle asset shoots, content videos, influencers, experiential support, media sponsorship support, video editing, content creation, and social campaigns. Being a new luxury automotive brand I help establish process for social that was both efficient and effective. We have been recognized across multiple advertising competitions within the 2018-2020 season.
: June 2012–November 2016 : Garage Team Mazda : Senior Integrated Art Director :
: Integrated work for Mazda USA: 360 campaign vehicle launches, websites/mobile, Interactive, TV, and Experiential. Creative lead on Mazda/SXSW partnership 2015 & 2016.
: August 2010–June 2012 : Dailey : Integrated Art Director :
: Integrated work for Laffy Taffy, Crunch, Butterfinger, Raisinets, SweeTarts, Dole, California Pizza Kitchen, TurboTax, CreditScore.com, Identity Hawk, King’s Hawaiian, Honda Motors, and Carnation Instant Breakfast.
: August 2007–August 2010 : McCann New York : Art Director :
: Print and TV work for Verizon Wireless, Verizon FiOS, Dentyne, Staples, the AdColor Awards, P.F. Chang’s Home Bistro and Bertolli.
: May 2007–August 2007 : David & Goliath : Freelance Art Director :
: Integrated work for KIA motors, Universal Studios, Cazadores Tequila, and new business.
education
: Fall 2003–Spring 2007 :
: BFA, Advertising : with honors
recognitions
: Mosaic Award
: Bronze Clio
: Numerous Regionals and District ADDYs
: London International Advertising Awards Finalist
: NY Festival Advertising Awards Shortlist
: DIGIDAY AWARDS
: WEBBY’s Shortlisted
: IAC AWARDS
: Shorty Awards
: Published in Archive and Applied Arts