Genesis | Instagram Stories
THE CHALLENGE
From the moment it was announced, the Genesis G70 was in demand. Instantly, our social fans were asking where they could buy one. But Genesis had a major hurdle to overcome. A lack of dealerships in our fledgling network. Without G70s on lots, we needed to rethink the car shopping experience.
Our solution
So how did we deal with limited dealers? By helping prospects explore the car in a brand-new way. Our world's first Instagram Stories car configurator allowed users to build and customize their perfect G70, all on a mobile-first social platform with an audience of 400 million.
The RESULTS
As a completely new concept, we weren't sure how the Stories configurator would be received. But social sentiment was overwhelmingly positive. And the results of a short media flight blew away our expectations:
7.9 MILLION IMPRESSIONS
A +175% INCREASE IN OVERALL ENGAGEMENT RATE
A +2,330% INCREASE OVER OUR AVERAGE CTR
RECOGNIZED BY: ADDYS, WEBBY’S, IAC, SHORTY AWARDS, DIGIDAY AWARDS, NY AD FESTIVAL, AICP, and numerous publications.
