Genesis | Social Media Channels
Since leading social identity for Genesis, we increased Genesis collective social followers by 250% and overall engagement by 335% in six months.
I was responsible for overseeing Lifestyle asset shoots, content videos, influencers, experiential support, media sponsorship support, video editing, content creation, and social campaigns. Being a new brand I help establish process for social that was both efficient and effective. We have been recognized across multiple advertising competitions within the 2018-2022 season.
CONTENT Partnership: GENESIS | DONUT MEDIA
We partnered with Donut Media to create a mini-web series reenacting famous cinematic automotive stunts and then breaking them down and decoding the Hollywood magic it takes to create awesome, seemingly dangerous, badass stunts.
At the end of the series we created a mini-film to go live across our social channels and through an extensive theatrical media buy to showcase the Genesis G70 capabilities.
The campaign generated 22 million impressions, over 10 million views, with 2.4 million of those views completed.
RECOGNIZED BY: DIGIDAY AWARDS
CONTENT VIDEOS: GENESIS | OUT MEDIA
genesis G80 launch
I conceptualized and managed the assets and production for the Genesis G80 launch across multiple channels: TV, CGI PHOTOGRAPHY, SOCIAL, & COM. Creating over 300+ pieces of content for the launch.
genesis GV70 launch
SUPERBOWL 2020: SOCIAL NEWSROOM
Ah, The Big Game. A brand awareness play meant to make a big splash, I developed the creative platform for “Going Away Party,” Genesis’ first Super Bowl broadcast spot.
But my finest hour was executing, organizing and co-running the Super Bowl social war room. From creating banks on banks of reaction GIFs to ghost writing for Ms. Teigen herself to interacting with other brands and celebs on Twitter, it was madcap, real-time fun. We created over 100+ gifs & preemptive responses using Chrissy and John along with all the characters from the spot.
EXPEriENTIAL COVERAgE: content
To keep up with the real-time aspect of social media: content videos, stories, reels, recaps, sizzles, carousels, snackables, postings are created within 6-24 hours of the event or activation. Each event consist of 10-20 social postings with 20-30 instagram stories that are spread out during each event.
I’m in charge of the conceptualizing the content, cadence plan and production plan while managing a team of content creators, photographers, retouchers, and editors. In addition to each event’s deliverables, we also maximize our time on location by creating a collection of evergreen assets to use across platforms and channels via run&gun shoots, vehicle hero shots, cinemagraphs, and campaign-agnostic snackable videos.
asset shoots
PHOTOGRAPHERS: ANTON WATTS, ANTHONY DIAS, MATTHEW COBLEIGH, PAUL BARSHON, CALEB KUHL, CHRISTOPHER NELSON, JEFF STOCKWELL, CHASE UTTLEY, MYLES O’GRADY
